Go Communications
The Nation September 26, 2012 1:00 am
The 100-per-cent buy-out follows the group's signing of a partnership agreement with leading Thai PR agency DC Consultants in May.Danai Chanchaochai, CEO of DC Consultants, said the new Cambodian relationship would further enhance the company's service offering to clients.
Cambodia is a thriving economy that is inextricably linked to Thailand and the region's growth and development, and many small and medium-sized enterprises and large corporations are looking at a wider regional footprint, he said.
In particular, when the Asean Economic Community becomes a reality in 2015 it will be essential for all businesses to have a borderless presence, he added.
Under this recent acquisition, Sisopheak Siet will retain his post of managing director at the Phnom Penh-based agency.
The agency has a staff of more than 25 plus 180 field work support staff. Clients include Beeline, Ford, Coca-Cola, LG, Colgate Palmolive, Manulife, Aeon Micro Finance, BAT, Dumex, and Phnom Penh Security.
GO Communications Group chairman Bob Chua said: "Cambodia has one of the fastest-growing economies within Asean, with a gross domestic product averaging more than 8 per cent for the last three years."
"Cambodia has a population of over 15 million people, tourism is growing with more than 3 million visitors a year and foreign direct investment is rapidly increasing. China alone is planning to invest over US$8 billion [Bt247 billion] with 360 new projects over the next year," he added.
The Cambodian acquisition is another step in the GO Communications Group's plans to create Asia's largest independent PR network.
Meanwhile, Sisopheak said that as part of the GO Communications Group, the firm could tap into the group's skill-based network practices from information and communications technology, tourism, health, government and fast-moving consumer products.
The GO Communications group is currently made up of four partners: GO Communications in Malaysia, DC Consultants in Thailand and two PR agencies.
GO Communications provides a wide range of services, including media relations, branding, event management, crisis communications, and editorial and production services.
DC Consultants has been offering marketing communication services for about five years and has built up a strong client base from the public and private sectors.
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