The Best Tips And Tricks On Search Engine Optimization - SEO

SEO can be a lot to wrap your head around if you?re just getting started. With that in mind, it is still very important for someone who has a website if they want to make any money online. By collecting the right information, it is possible to optimize your website to obtain higher traffic and earn good search engine rankings.

You may find it in your best interest to tailor your content to a couple of your preferred search engines. Applying content that is very keyword-rich and excellent structure will provide you with an advantage for any search engine; however, Yahoo, Google, , Ask. Bing.com and Ask.com all have niches and different ways of finding things.

Maintaining constant tabs on your standings in the search engine rankings is vital to judging the effectiveness of your optimization work. If you don?t pay attention to your standings, you won?t know if your SEO methods are effective. You can use Alexa or the Google toolbar to check your page rank.

This tactic will boost your rankings by search engines. These meta-tags appear underneath your website on search engine rankings, so make them something convincing for customers who aren?t sure whether to click on your site. Content management systems allow you to adjust the meta descriptions on each page.

Try optimizing one page with one specific keyword phrase. Confusion is the inevitable result when you try to cram a lot of different keywords into a single page. Focusing on a single topic leads you to include better content, which readers will enjoy and come back for frequently. If you have a following of readers that return often, it is better than SEO.

Have your title focused on one of your major keywords. The title tag should be on all the pages of your website, so that they can be linked together. The end of each tag should also have your company name so all the pages will be connected together, and your company name will be visible. If you don?t have a famous company name, customers are more likely to search for you product rather than your name.

As you have learned, SEO is extremely important to make your internet business successful. Choose the best methods for marketing your business from the tips you have read. The better the website is, the more traffic and money you will receive.

For Affordable Business Websites plus Effective and Verifiable SEO search engine marketing, contact Dennis Handa at http://www.businessezsite.com

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Source: http://www.businessezsite.com/blog/business-website-seo/the-best-tips-and-tricks-on-search-engine-optimization/

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21 Pay-per-click Resources To Learn and Improve | Web Marketing ...

If you?re new to pay-per-click advertising, or are responsible for training new PPC staff, you can never have enough training resources. With that in mind, I?ve assembled a number of resources for PPC beginners ? and for PPC pros. Here are 21 blogs, websites, and books to learn and improve your PPC skills.

Blogs

Pay-per-click professionals should have an arsenal of blogs that they read on regularly. Blogs are ideal for continuing education, because the good ones are constantly updated. As with all the resources in this post, these are in no particular order.

• PPC Hero. One of the most comprehensive PPC blogs, with posts on most every aspect of the craft.
• Inside AdWords. The official AdWords blog. You?ll find all the new product announcements here.
• Bing Ads blog. The official Bing blog, with new announcements and hints for success.
• PPC Blog. Edgy and direct, this blog covers a myriad of PPC topics at all levels.
• PPC Associates. The authors aren?t afraid to tackle controversial subjects and state their opinions.
• FB PPC. From the PPC Associates team, this blog focuses solely on Facebook PPC.
• Rimm-Kaufman Group. While not exclusively PPC, this blog is full of brainy stats for advanced practitioners.
• SEER Interactive. These PPC posts are detailed and thoroughly explained.

Websites

While blogs are helpful for up-to-the-minute news, you also need an online library of solid PPC information. These sites contain tools and training for PPC pros at all levels.

• Search Engine Watch. The granddaddy of them all when it comes to search-news sites. SEW covers all aspects of search, but its PPC section is worth bookmarking for its diverse selection of PPC research and news. I write a monthly column for SEW.
• Search Engine Land. Founded by Danny Sullivan, who many consider to be the godfather of search. Search Engine Land covers all things search, and includes a robust PPC section. It also publishes a Daily SearchCap, which is a roundup of articles around the web, segmented by topic. The PPC section of the SearchCap is a daily must-read.
• Certified Knowledge. Brad Geddes, the founder of Certified Knowledge, is the only AdWords trainer approved by Google to teach advanced AdWords courses. On this site, you?ll find free tools, forums, and how-tos, along with paid tools that can take your PPC efforts to the next level.
• WordStream. WordStream is home to the well-known AdWords Performance Grader tool, as well as free and paid tools for PPC management.

Books: Pay-per-click

Reading about PPC in a paper-and-ink book may seem old school, but the following books will make you forget that notion. They are on my desk, and I refer to them frequently as I work on PPC campaigns.

• Pay-Per-Click An Hour a Day, by David Szetela and Joe Kerschbaum. A fantastic walk-through of PPC, starting with the basics and getting progressively more advanced. This is required reading for my PPC trainees.
• Advanced Google AdWords, by Brad Geddes. While not for beginners, this book is a must-read for PPC pros.
• Winning Results with Google AdWords, by Andrew Goodman. This is the first PPC book I purchased; it remains a handy reference. While it was published in 2008 and a lot has changed, consider it your PPC history textbook. It?s chock-full of the history and evolution of AdWords.
• Killer Facebook Ads, by Marty Weintraub. Weintraub and his team at aimClear have made a name for themselves as Facebook ads gurus. In this book, he spills their secrets. Not only will you find thorough explanations and how-tos, the book is just plain fun to read.

Books: Web Marketing

Pay-per-click professionals also need to understand overall web marketing concepts, such as usability, website optimization, site architecture, search engine optimization, and many other topics. Here are the web marketing books I find myself referring to.

• Web Marketing All-In-One for Dummies, by John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, and Michael Becker. This 900-page tome is your all-in-one encyclopedia on all aspects of web marketing.
• Landing Page Optimization, by Tim Ash. Ash is considered by many to be the leading expert on landing page optimization. He has a knack for taking a complex topic and making it easy for even novices to understand. You?ll find techniques in the book that will help you convert more website visitors.
• Don?t Make Me Think, by Steve Krug. Although this book was originally written in 2000, every word is still pertinent today. A must-read for anyone who works on the web.

Real-Time Learning

PPC changes quickly. Even the most seasoned pros need a ?help room? where they can ask questions. Luckily, there?s a great resource for staying current and learning what?s new.

• PPC Chat. Founded by Matt Umbro of Exclusive Concepts, an Internet marketing firm, PPC Chat is a Twitter community of PPC pros. ?Official? chats take place every Tuesday at noon Eastern Time, with Umbro asking questions on a PPC topic, and participants answering and discussing. But the community goes much further than that. Every day there is new information shared within the community. It?s like a dorm full of PPC majors. If you?re on Twitter, all you need to do is follow the #ppcchat hashtag to see the tweets. I highly recommend PPC Chat to all PPC pros.

Melissa Mackey?s profile. >

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Source: http://webmarketingtoday.com/articles/21-Pay-per-click-Resources-To-Learn-and-Improve/

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10 'Hidden' Consumer Taxes - Business Insider

As consumers, we think all day about the taxes levied on our groceries, salary, and online shopping carts.

But what about the hidden taxes you won't always find tacked on to the bottom of your receipts?

The?American Institute of CPAs? has rounded up a list of 10 common?taxes?you may not know you?re paying:

?	Medicare?Tax	The amount withheld by your employer from your paycheck that helps cover the cost of running the Medicare program, the federal system of health insurance for people over the age of 65.
?	Self-Employment?Tax	A Social Security and Medicare?tax?for individuals who work for themselves. It is similar to the Social Security and Medicaretaxes?withheld from the pay of most wage earners.
?	Alternative Minimum?Tax	A mechanism created to ensure that individuals pay at least some minimum amount of federal income?tax, regardless of deductions, credits or exemptions.
?	Electricity or Natural Gas?Tax	A?tax?collected by energy suppliers based on consumption during the billing period.
?	Cable?Tax	Tax?imposed on cable television subscribers.
?	Landline Phone?Tax	Federal and state?tax?associated with use of a fixed phone line.
?	Cell Phone?Tax	Federal and state?tax?imposed on mobile telephone users.
?	State Gasoline?Tax	A?tax?on every gallon of gasoline sold.
?	Cigarette?Tax	Tax?on cigarette use.
?	State Alcohol?Tax	Tax?imposed on the purchase of beer, wine and spirits.

With tax codes in the U.S. set to undergo a major revamp in the new year, it's more crucial than ever to stay on top of your true tax burden. In some states, it's incredible to see how widely taxes on certain products vary. Just ask New Yorkers, who pay nearly three times as much as West Virginians for a pack of cigarettes.

Of the bunch, the self-employment tax is likely the most oft-forgotten among consumers ?? and the the one most likely to sting come tax season.

At any rate, it's a good idea to stay on top of your personal tax burden throughout the year. The AICPA has debuted its own tax calculator, which is free, as are similar tools from the IRS, Turbotax and Bankrate.com.

See Also: The staggering costs of being an American consumer today >

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Source: http://www.businessinsider.com/10-hidien-consumer-taxes-2012-11

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Assassin's Creed Anthology Detected | Video Game Blog, Video ...

[unable to retrieve full-text content]Unlike the horrible Assassin's Creed II: Ezio Trilogy collection, this would comes with all games + all DLC. With the time we would have to wait for it to come to America, here's hoping some ACIII DLC will be included as well.

Source: http://gamersyndrome.com/2012/video-games/assassins-creed-anthology-detected/

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Roger Federer reaches semifinals at ATP finals

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Maryland OKs 'Dream Act' for young illegal immigrants (Los Angeles Times)

Share With Friends: | | Politics - Top Stories News, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/261218883?client_source=feed&format=rss

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News Corp earnings beat projections on cable strength

LOS ANGELES (Reuters) - Rupert Murdoch's News Corp reported quarterly profit on Tuesday that beat analyst expectations, helped by growth at cable television networks such as Fox News Channel and FX.

Its shares jumped 2.4 percent after hours.

The media company that owns Fox Broadcasting and The Wall Street Journal said adjusted earnings per share reached 43 cents for the quarter that ended in September on profit of $1.0 billion (625.6 million pounds). Analysts on average had expected 37 cents, according to Thomson Reuters I/B/E/S.

Adjusted earnings did not account for a $1.4 billion gain from the July sale of a 49 percent stake in TV software developer NDS Group to Cisco Systems. Unadjusted earnings totalled 94 cents per share for the quarter.

At News Corp cable networks, operating income rose 23 percent to $953 million, lifted by growth at regional sports networks, the FX cable network and Fox News Channel.

News Corp Chief Operating Officer Chase Carey gave a cautious outlook for ad spending at the company's television networks. He said the London Olympics on NBC grabbed a large share of third-quarter ad spending and the fourth quarter of 2012 will be "a bit better" for the company.

"I think you've got a market that is pretty reserved and pretty cautious," Carey told Wall Street analysts on a conference call. "I think markets overall are OK, not great."

Carey acknowledged a slow start to the fall television season at broadcast TV network Fox.

"Fall entertainment launches have been below our expectations," he said, adding that the quick, four-game World Series, the lowest rated on record, was "clearly not what we had hoped for."

Revenue for the just-ended quarter was $8.1 billion, a 2 percent increase from a year earlier.

The television unit that includes Fox Broadcasting saw operating income gain 17 percent to $156 million.

Operating income at the company's movie unit, which released animated mega-hit "Ice Age: Continental Drift," rose 15 percent from a year earlier to $400 million.

News Corp said it took a $67 million charge in the quarter for costs related to ongoing investigations into a telephone hacking scandal at British tabloid News of the World, which the company has closed.

In June, News Corp said it would separate its publishing and entertainment assets by next year in a move to satisfy shareholders pressing the company to shed its troubled newspapers business. Executives spoke little about the coming split on the earnings call, promising more details by year end.

For the fiscal first quarter, the publishing business that includes British and U.S. newspapers reported a 48 percent drop in operating income to $57 million due to lower advertising revenue.

Satellite broadcaster Sky Italia suffered from higher programming expenses and a strengthened U.S. dollar, News Corp said. The service's operating income plunged 81 percent to $23 million.

News Corp shares rose in after-hours trading to $24.85, up 2.4 percent from their close on Nasdaq of $24.28.

(Reporting By Lisa Richwine; Editing by Gary Hill, Andrew Hay and David Gregorio)

Source: http://news.yahoo.com/news-corp-earnings-beat-projections-cable-strength-003446366--finance.html

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